tag:blogger.com,1999:blog-4627833449295731806.post4326178020376893750..comments2023-07-29T05:58:19.492-07:00Comments on Welcome To Now: Transmedia Task ForcesGunther Sonnenfeldhttp://www.blogger.com/profile/18035734975082532524noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-4627833449295731806.post-87156703733390096502009-06-27T14:38:16.413-07:002009-06-27T14:38:16.413-07:00Jeff, count me in, it would be an honor, and I wil...Jeff, count me in, it would be an honor, and I will be sure to read the article asap. Let's connect; you can always DM me on Twitter (I believe we are already following each other):<br /><br />@goonthGunther Sonnenfeldhttps://www.blogger.com/profile/18035734975082532524noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-70727525459933725992009-06-27T10:23:36.932-07:002009-06-27T10:23:36.932-07:00I'm prepping a new seminar on how companies ca...I'm prepping a new seminar on how companies can prepare for transmedia success using task forces, incentives and IP clearinghouses. Would love to figure a way to share it with some smart colleagues. A huge encouragement for all of this is Variety's new article on the subject: <br /><br />http://www.variety.com/article/VR1118005442.html?categoryid=13&cs=1Jeff Gomezhttp://www.starlightrunner.comnoreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-10219165670999895242009-06-26T18:16:27.656-07:002009-06-26T18:16:27.656-07:00Ivan, my pleasure. Let's keep the conversation...Ivan, my pleasure. Let's keep the conversation going...Gunther Sonnenfeldhttps://www.blogger.com/profile/18035734975082532524noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-75659843592333139472009-06-26T14:53:08.233-07:002009-06-26T14:53:08.233-07:00Fantastic post, Gunther.
These are issues a lot...Fantastic post, Gunther. <br /><br />These are issues a lot of us, in transmedia production, digital agencies, marketing and advertising are struggling to work through on a daily basis. <br /><br />Your emphasis on starting with the idea (simple as it sounds) is exactly the model that more people need to adopt if we want to start seeing better work.<br /><br />Thanks for writing this!Ivan Askwithhttp://think.bigspaceship.com/noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-4685642705506995952009-06-26T14:25:50.662-07:002009-06-26T14:25:50.662-07:00Jeff... glad to hear from someone running point in...Jeff... glad to hear from someone running point in the trenches and who has done it for real. Would love to continue a dialogue with you about this - clearly you have quite a lot of knowledge to share.Gunther Sonnenfeldhttps://www.blogger.com/profile/18035734975082532524noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-22775733362045791062009-06-26T12:00:44.024-07:002009-06-26T12:00:44.024-07:00This post is prescient and entirely relevant. I...This post is prescient and entirely relevant. I've designed and implemented transmedia task forces for several global brands at some of the largest media conglomerates. This is no easy feat and requires a combination of diplomacy and a fierce loyalty to the tenets of the IP or brand itself above all else. Studios, agencies and publishers that are not doing this are finding themselves trailing the frontrunners...<br /><br />Jeff Gomez<br />CEO<br />Starlight Runner EntertainmentJeff Gomezhttp://www.starlightrunner.comnoreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-68769341104342397132009-06-26T11:36:59.095-07:002009-06-26T11:36:59.095-07:00Thank you, Griffin... always appreciated!Thank you, Griffin... always appreciated!Gunther Sonnenfeldhttps://www.blogger.com/profile/18035734975082532524noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-4027725027839327282009-06-26T08:50:08.760-07:002009-06-26T08:50:08.760-07:00Very Good Post!Very Good Post!Griffin Farleyhttp://www.propagationplanning.comnoreply@blogger.com