tag:blogger.com,1999:blog-4627833449295731806.post4459204336643805867..comments2023-07-29T05:58:19.492-07:00Comments on Welcome To Now: What does advertising really mean to us?Gunther Sonnenfeldhttp://www.blogger.com/profile/18035734975082532524noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4627833449295731806.post-81209390504323514532009-09-03T07:47:58.236-07:002009-09-03T07:47:58.236-07:00Oh man, Charlie, you opened up a sore spot with th...Oh man, Charlie, you opened up a sore spot with that last comment ;)<br /><br />You raise a great point about businesses and the internal protocols they use (or don't use) in their outreach. Marketing and advertising are probably functions that are the most dependent on sound corporate practices, and this is something we're seeing even more apparent when it comes to building a digital and social presence.Gunther Sonnenfeldhttps://www.blogger.com/profile/18035734975082532524noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-84900105295863038002009-09-03T07:30:50.495-07:002009-09-03T07:30:50.495-07:00Great Post G,
I think it was touching the part ab...Great Post G,<br /><br />I think it was touching the part about the deliberation over the choice of a few words of copy. I've had a similar experience before when you fall into the trap of actually thinking it matters. And often superiors, or colleagues act as if it is a question of the watertight-ness of the strategy if a couple of words here or there are changed. This is utter bullshit quite frankly. <br /><br />Especially to the "passive viewership" who let's face it, couldn't give a rat's about one's specific choice of words. If the choice of words in a temporary campaign is all the differentiation/innovation a company is capable of, then it is time to re-evaluate why it does business.<br /><br />"Fortes fortuna adiuvat".<br /><br />In other news, I am disappointed you failed to mention how badly the Ducks will beat USC on October 31st! Quack Quack!!Charlie Quirkhttp://charlie-quirk.blogspot.com/noreply@blogger.com