tag:blogger.com,1999:blog-4627833449295731806.post4968064964862219404..comments2023-07-29T05:58:19.492-07:00Comments on Welcome To Now: Campaigns: Serving the Needs of Marketers, Not ConsumersGunther Sonnenfeldhttp://www.blogger.com/profile/18035734975082532524noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4627833449295731806.post-81284151756434822852009-08-03T11:34:33.778-07:002009-08-03T11:34:33.778-07:00Charlie - excellent point about the "age of e...Charlie - excellent point about the "age of engage" (love that!) - and too true about how a campaign construct would not have saved Pontiac or Circuit City.<br /><br />Will call you regarding the transmedia development model...<br /><br />-GGunther Sonnenfeldhttps://www.blogger.com/profile/18035734975082532524noreply@blogger.comtag:blogger.com,1999:blog-4627833449295731806.post-45224669580857969802009-08-03T11:22:06.810-07:002009-08-03T11:22:06.810-07:00That is a great post G,
The ephemeral nature of a...That is a great post G,<br /><br />The ephemeral nature of any campaign is somewhat limited in its power. A campaign to re-brand an already sinking ship cannot mend the broken hull. The greatest campaign in the world could not have saved Pontiac or Circuit City.<br /><br />There's no doubt we are in the "age of engage" and brands that fail to realize this do so at their peril. Campaigns (even new social media campaigns) shouldn't be seen as the beginning and end of the brand-customer conversation. Often these are treated as one way "hail mary" passes with little hope of the customer becoming truly part of the brand's narrative.<br /><br />Very keen to hear more about the details of the marketing and development functions. Sounds like a cool model could be used to portray this.<br /><br />Can talk tomorrow if you are keen to have a chat :)Charlie Quirkhttp://charlie-quirk.blogspot.com/noreply@blogger.com