Yes, it seems that media — what we have come to know as a singular discipline — is everywhere. Or at least, it has the possibility to be everywhere. We have already reached the inflection point where consumption is a function of desire, rather than circumstance. “Offline” and “online” are mere terms to designate a monetary channel, in the most hopeful of terms. Is this a good thing, or a bad thing? Are these experiences our own? Are we adapting to market need, human need, or are we disrupting consciousness? Perhaps ads, or ad-like objects, have taken on a life of their own.
With the ability to create new worlds, micro-tag them, crowdsource them and geo-target them, who is really creating a discourse? If ideas live on as currency, are they still human, or are they simply manufactured states of being? Are they simply images meant for manipulation, or true reflections of our soul?
Perhaps these are the questions we must leave to those who consume, when they consume. As Einstein clairvoyantly stated, “If at first, the idea is not absurd, then there is no hope for it.”It’s also not absurd to think that its countenance is perpetually uncertain. We can only hope that the element of circumstance brings us to a place that is purposeful and unwieldy — after all, we must earn the privilege of discovery, no matter how trite it may seem in the moment. Perhaps this is the power of media. And more importantly, the power we actualize in earning it.
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