Friday, April 3, 2009

Time to "Twiggle"

Ok, so it seems that not only is Google running contextually-based ads (check out the Turbo Tax example), but there are the talks that Google will be acquiring Twitter to the tune of $250M. A few posts back we examined the possibilities of what Google's search prospects would be, considering the flood of queries that are now indexed by social media sites and related content. To no surprise of us all, Google is making a play, one way or another.

We can draw speculation all day on the value of a potential deal, but let's re-examine for a moment what this means for the purity of a microblog like Twitter, and consequently, for search engines.

First, are Twitter searches going to be mostly populated with sponsored links?

Second, are Google searches going to mostly index "favorable" Twitter keywords?

Third, is cross-linking via bookmarks going to be "strong-armed" by the Google index?

Lastly, if all indices are subject to query domination in this way, is this the pawn strike for the search giant to wipe out it's competition for good?

Let me just qualify this by saying that I am a Google fan, and have seen the company and its founders do some great things, not just for technology, but for humanity. It seems we've only scratched the surface on where its ties to social media and microblogging go. I just hope for the sake of all of us that Google doesn't lose site of its altruism in the quest to innovate.

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