Monday, August 31, 2009
With all the talk circulating around what Bing actually is – ‘decision engine’, ‘real-time search platform’, ‘content filter’, etc. etc. - you have to love it when the brand can be presented in the form of a soda can. Seltzer, to be exact. It gets you thinking about how promotional products can solve the brand problem. You just...well... Drink it in. Imagine a dialogue between two people who could care less about the deeper meaning of some random technology engine: “Cool name. What the heck is it?” “Beats me, but I like the bubbles.” “Yeah, the bubbles are cool. Although it doesn’t have any taste.” “Yeah, but it’s all natural and fat free. And no carbs.” “Maybe I can lose a few pounds drinkin’ this stuff.” “Maybe.” “Hey – I think I’ve seen a commercial for these guys. They didn’t mention anything about soda...” “It’s not soda, knucklehead, it’s sparkling water.” “Sparkles... Right. I still don’t get the commercials though.” “Who cares about commercials?” “Good point. I get most of my entertainment these days online.” “Hee-hee...”
Thursday, August 27, 2009
Tuesday, August 25, 2009
- Content aggregation platforms (Facebook / FriendFeed )
- Conversation & social search engines (Twitter / Google Caffeine / Collecta et al)
The idea is that content developers will keep developing more premium content to cut through the clutter and saturation of mediocre mid-tail content. Conversation and social search engines will continue to filter the good content from the not-so-good content, and aggregators will give users ease-of-use and relevancy, such as dynamic comment threads, in order to interact and spread this premium content.
Ultimately, as the players within the landscape narrow and more consolidation takes place, new channels will form that offer more utility for creation and use. Whether or not networks and agencies play a role in this - at least as we know them - is anyone's guess. But one thing is for sure... if you're a brand, you definitely don't want to be late to the party.
Saturday, August 15, 2009
Tuesday, August 11, 2009
Sometimes it's good to go back in time before we can move forward.
Our friends from TRÜF discovered an interesting follow-up to the Obama/Joker poster. This street campaign seemingly goes on the offense against some folks’ favorite right-wing bag of gas, Rush Limbaugh. Fair or not, and after comparing Obama and Pelosi to Nazis, spewing hate on a daily basis and being guilty of nothing short of inciting violence, semantics seem to point to just about anything that links him to the word "swine". Unlike the Obama/Joker poster, this one seems to have a more pointed message. One guess is that it is something about the viral and toxic nature of certain right-leaning commentators. Or maybe something bigger: is true mass influence sourced from good intentions, or evil ones? Which begs the question: who will adopt this currency as their own, and what new statement will they make of it? Further, are we ready for the street campaign battles that are about ensue? Perhaps are collective conscience is taking hold of itself and revealing different faces in the process... Oh yeah, and if you’re curious and ready to spread the conversation, be sure to remember the hashtag #H1N1 in your tweets... Gotta be true to a viral phenomenon.
Wednesday, August 5, 2009
In the ongoing effort to tie commerce with common interest, creative technology development demands the navigation of an often paralyzing conflict: the balance between sensibility and unpredictability.
From a logistics or methodological standpoint, those of us who choose this path must blend UX with UI and AI and any other fairly useless designations I can’t think of at the moment.
From a business standpoint, elements of the supply chain rear their ugly head. Then scalability bellows into the left ear, for the right brain to somehow process.
From a cultural standpoint, identifying and assuming behavioral patterns are fleeting. It’s easy to miss the important details, such as a purchaser’s bluff.
All the for the pursuit of profit. But to whose gain? Ours?
Then all the color, the lines, the interconnectivity reveal themselves in a conflagration of possibility. We then resign ourselves to the notion that it doesn’t matter what comes of the creation, just that we’ve created it and it stands for something. Or anything.
Match up our thoughts. Bid on our feelings. Sell pieces of ourselves. And if we ascribe a higher purpose to it all, then the meaning can’t get lost.
Or will it anyway?
Tuesday, August 4, 2009
An interesting thing happened today on the ThinkState Facebook fan page. Manolith.com had posted a propaganda image of Barack Obama (on his birthday no less), depicting him as the Joker (Batman's nemesis) along with the label of 'socialism'. I happened to find the image via my friend Charlie Ferguson's posterous page. The image is certainly evocative, but what really struck me was the power of individual use to convey a sentiment that, regardless of its basis in fact, had a perceptible impact that transcended the words themselves.